Jaguar Land Rover Opening of Ice Driving Academy in Sweden
If you’re looking for a unique travel experience while taking your driving skills to another level, then you’ll want to check out the new Jaguar Ice Driving Academy, which offers thrilling experiences on a frozen lake in Sweden.
Jaguar Land Rover Cold-Weather Testing Facility
The Ice Driving Academy, which will open in January 2017, is based at Jaguar Land Rover’s cold-weather testing facility in Lapland, Sweden. Guests will have the opportunity to push themselves to the limit in Jaguar and Land Rover high-performance vehicles — including the Jaguar F-TYPE, F-PACE and Range Rover Sport — while driving in sub-zero temperatures on carved ice tracks on a vast frozen lake.
Additionally, a unique itinerary with classic vehicles is also available. Guests can experience how to handle the Jaguar MKII, MKVII and XK150, and Land Rover Series I, Series II and Series III without modern brakes, power steering or traction control.
Our vehicles are built and tested to perform in the most extreme conditions. At the new Ice Drive Academy, guests can learn how to push themselves to their limit in their favorite Jaguar and Land Rover models and see what they can really do, in a truly unforgettable Arctic setting. – Mark Cameron, Brand Experience Director, Jaguar Land Rover
Jaguar Land Rover Ice Driving Academy Features and Cost
The Ice Driving Academy, offered in three- and four-night programs, starts at €2,490 (approximately $2,720), and includes accommodation, meals, transfers and professional drivers to help guests develop their skills and have a truly unforgettable experience. Guests can also take part in optional activities, including experiencing the beautiful mountainous landscapes and forests of Lapland with snowmobiling and husky safari trips.